MATCH GROUP X JAY SHETTY - PRODUCT LAUNCH
Dating in today’s app culture makes it difficult to find deep and meaningful connections. Dating apps often prioritize looks and proximity over true compatibility. When connections are based on surface level information, first dates are often disappointing, leaving Match’s highly discerning audience feeling like they wasted their time. What they’re looking for is deeper than looks and shallow conversation - these daters are looking for serious connections on which to build a relationship and they aren’t going to settle.
Match partnered with relationship expert Jay Shetty to create their new app feature, Core Values, designed to put daters’ priority relationship and life values front and center on their profiles, increasing the likelihood of finding meaningful connection in today’s digital dating world. By employing the Core Values feature, daters can ensure more compatibility so first dates feel more like second dates — intimate, connected, and hopeful.