JOHNNY ROCKETS - BRAND REFRESH
Johnny Rockets needed to reassess how its casual restaurants were presented, globally. Their diner vibe and aesthetic no longer matched the brand’s over the top personality. The goal was to bring the brand back to life with a consistent, fun look and a cool, energetic voice. Keeping the existing core values in mind, we created the tagline and rallying cry “Rock On!” as a way to unify the Johnny Rockets brand across countries and media channels. It represents a movement that unites employees, global franchisees and customers.
“Rock On!” is an attitude and a spirit of fun and adventure, inspired by the people who love Johnny Rockets. Like rock and roll itself, it’s rebellious by nature with an energetic delivery and a strong voice and has a bit of a bite.
This brand refresh touched all points of contact including menu design, on-premise design, advertising, web, and social.
